Category Archives: Uncategorized

Real estate branding- So how do we brand real estate?

One of the most challenging markets in the country is the real estate market, thus real estate branding today does not just amount to a name and logo for the company that manages the project, but the branding of the project itself. After countless housing protests, financial problems, and the high cost of living – […]

Logos in the Technological World

We have compiled for you some prominent and well-known logos examples that we loved, starting with one of the oldest and leading high-tech companies in the world – Amazon. Amazon, started out in 1994 as a small online bookstore. The company’s founder and CEO, Jeff Bezos, wanted to call it Cadabra, like “Abra Cadabra”, but […]

Rebranding – When Should It Be Done?

Standing Out From the Competition Companies operating in the same field, for example real estate companies and agencies, law firms, and sometimes even just a neighborhood grocery store, have a tendency to use logos with the same characteristics. The logo is indeed very compatible with the product, but does not necessarily match the brand. In […]

Standing out on the shelf

When you go to the supermarket and browse among the countless products on the shelves, it could very well be that among all the regular products you buy, a new package will suddenly pop up, colorful, eye-catching. Even without tasting the product in the package you are convinced that it will be successful because the […]

The Importance of Restaurant Branding

Why Branding Is Extremely Important To Restaurant? There are many culinary businesses such as restaurants, cafés, bars and food stalls, that prefer to invest their money in the product and employees, but neglect “for a moment” the matter of branding. True, in the end food and service are the factors that will get customers back, […]

How do you work with a big brand?

So, How Did The Relationship With Carmit Start? Carmit’s marketing manager, Sharon Constantini, found us on Google and just called. She was nine months pregnant at the time, so we only got to see her once before she gave birth. This meeting was enough to give us the go ahead blessing for  a first project […]